At the event I will make a 30-minute presentation each hour between 6:00pm and 9:00pm about prepress for fine-arts giclée printing - the book's subject. This includes a Q&A session and book signings.
Books By The Way is located at 9928 Southwest Bank Road in the heart of Vashon town. Their phone number is 206-463-2696.
Here's what it says in the press release about the book:
Mesney's book targets the 'disconnect' between people and printing. People know how to make good pictures in PhotoShop® but they don't know that prepress adjustments are needed to make good prints of those pictures, or even what "prepress" is. Mesney's presentation explains prepress and how to take advantage of the fine quality that the giclée printing process offers. "Giclée prints the finest detail and wide dynamic tone range of any printing process, which is why it is preferred for fine arts reproductions and museum quality photographs," he says.
Fine quality prints are made with a two-step process, the author explains. "When the picture looks good in PhotoShop® you are half-way there. The second step is adjusting the image file for specific printing machines or other output like audiovisual shows or the web. That work is called 'prepress'".
Prepress modifies a picture's dynamic tone range to fit in the gamut of the output device, be it a printer or a display (monitor, screen or projector). If an output device can only show 100 colors it is senseless to send it 200, and vice versa. Yet, most people are unfamiliar with this challenge and often blame bad printing results on the machine.
Whether you print your own work or take it to a digital print shop your pictures will be noticeably better if you understand what prepress is all about, according to the author. "Many print shops don't do any significant prepress work at all... they just print what you give them. However, if you prepress your images correctly, almost anyone can print them correctly.
"Remember the old saying, 'garbage in - garbage out'? ...it is just like that," he continues. "That is why Vashon Island Imaging includes thorough prepress in all print jobs and offers seminars on the subject that are very affordable. My objective is to help people make the best possible prints of their pictures. If they like their pictures, they will be back for more," Mesney concludes.
The author is the proprietor of Vashon Island Imaging, a fine-arts printing and publishing company, and is himself an artist illustrator. The book was inspired by his experiences teaching the company's digital imaging seminars.
"Teaching digital imaging seminars at Vashon Island Imaging made me aware that there is a 'disconnect' between people and their printers," explains the author.
"It is a knowledge gap. The missing information is what other books don't tell you... that your basic images must be adjusted for specific output devices if they are to look their very best."
Giclée Prepress is the ultimate source book for anyone interested in making superior quality giclée prints. The book has been written for picture professionals and giclée prepress artists, but is of equal value to advanced amateur photographers, other artists, and anyone trying to make quality prints.
Mesney's audiovisual illustration work and choreography has garnered 150 international awards. He has also taught PhotoShop® at BCIT in Vancouver, BC (British Columbia Institute of Technology). The author's biography is presented in the new book's Epilogue.
Giclée Prepress - The Art of Giclée is being printed and distributed by Vashon Island Imaging. The company offers art-quality laser printing in addition to fine-arts giclée printing and finishing. Pamela Swanson, the author's wife and a Canadian national, is handling international sales for the new book.
Vashon Island Imaging is a dba of Incredible Images LLC, the author's audiovisual consultation company. Douglas Mesney Art produces and sells his illustration work from offices in Vancouver, BC.
More information about the book is at www.gicleeprepress.com
More information about Douglas Mesney is at www.mesney.com and Facebook
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